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Our Private Brands

It’s easy to find an excellent selection of private brand products when shopping at SpartanNash supermarkets. You can choose from our brands: b∙lēve, Full Circle, me too!, Nash Brothers Trading Company, Our Family, PAWS Premium, Spartan, Spartan Fresh Selections, TopCare, Valu Time, and World Classics. These brands offer something for every shopper and for every family. Whether you’re looking for quality, value, variety, taste or convenience, we have a brand that will match your needs and preferences. In fact, our private brand products have become products of choice for thousands of consumers every week.

Please note: brand availability varies by region. 

b∙lēve
Why b∙lēve?

Once you try b∙lēve found in our health and beauty care department, we believe it will become a favorite. b•leve is a line of specialty products that are natural, moisture-rich and leave you feeling young and luxurious. The intersection of science and nature is the essence of b∙lēve. These high performance hair, skin and body care products and beauty and bath accessories are aimed to please our savvy beauty consumers.  Enjoy these affordable and convenient products as part of your daily beauty regimen. 

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Full Circle
Eat Smart. Live Naturally.

Full Circle natural and organic products let you and your family enjoy a natural way of living with foods that nature intended. This brand offers safe, all-natural foods free of artificial ingredients, colors, preservatives and other non-natural chemicals. Full Circle also features certified organic products. You’ll find the products to be responsibly produced and packaged.

The Full Circle brand is priced to save you more than comparable products found at specialty health food stores. Enjoy a strong product variety that includes a diverse line-up of foods including grocery, frozen foods, dairy, paper products and more. It’s the brand that provides lifestyle options for wellness living.

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me too!
An economical alternative with quality that you can depend on

me too! offers you an economical alternative with quality that you can depend on.
me too! products are available at an every day low price…no bells and whistles.
me too! strives for quality at an affordable price.

No need to wait for products to be advertised! You can buy me too!for your family any time.
Go ahead…give me too! a try! We guarantee your satisfaction!

Nash Brothers Trading Company
Inspired by Simpler Times

Nash Brothers Trading Company® featuring Organic, Natural and Premium products. Nash Brothers Trading Company utilizes sustainable and healthy farming practices when producing our organic items, and our formulation guidelines for natural products remains strict. We are also committed to incorporating only the finest ingredients from trusted sources worldwide into our product lines. As in the past, quality, consistency and affordability continue to be the cornerstone elements of our business.

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Our Family
Quality Since 1904

Our Family® is an extensive line of high quality products that are equal to or better than the national brands. We are so sure you will be pleased with Our Family products that we back them with our Satisfaction Plus Guarantee!

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PAWS Premium
Feed the Love

PAWS Premium knows that the connection between you and your pet involves more than quality food. Healthy pets need attention, interaction and unconditional love to flourish. We help you Feed the Love through our extensive collection of dog and cat dry bagged food, canned items, cat litter, treats, toys and accessories. PAWS Premium dog and cat food are an affordable alternative to name brand products, but just as nutritious for your pets. We understand that your pet is truly a member of your family. PAWS Premium helps you give your pet 100% complete and balanced nutrients.

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Spartan Brand
Shop Smart. Buy Spartan.

Spartan is a trusted brand with a time-honored tradition of quality and satisfaction. You get the best for less with Spartan brand products. Spartan quality is national brand equivalent or better and the brand is less expensive than most other brands every day.

If you’re looking for healthier options, many Spartan products are low in fat, sodium and sugar to meet special dietary or nutritional concerns. In fact, SpartanNash placed Facts Up Front nutrition icons on the front of products to highlight calories, saturated fat, sodium and sugar per serving, the daily value percentages for saturated fat and sodium, plus up to two icons showing “nutrients to be encouraged”, such as fiber, protein, calcium and vitamins. This helps you and other busy consumers – especially parents – make informed decisions when shopping.

Almost 2,000 products carry the Spartan brand label and that number keeps growing! Spartan brand products can be found throughout the store in all leading categories, for use in every room of your home. They include grocery items, dairy, frozen foods, paper products and more.

Another advantage of buying Spartan brand is that it helps your community with CASH FOR LABELS. For more information, click here.

Spartan products meet strict standards of quality and offer a Double-Your-Money-Back Satisfaction Guarantee.

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Spartan Fresh Selections
Shop Smart. Buy Spartan.

This brand offers fresh and unique products found along the perimeter of the store so look for Spartan Fresh Selections in the produce, deli, bakery and meat and seafood departments of your local Spartan store! We’re proud of the excellent quality of Spartan Fresh Selections. This brand is guaranteed to provide you and other consumers with the freshness and great taste you’ve come to expect from Spartan private brands.

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TopCare
Look Better. Feel Better.

When you’re looking for quality health and beauty care products for your family, reach for TopCare. This brand was there for families when many of the national brands were not available. It’s a brand you can trust. TopCare has the same active ingredients and is held to the same FDA quality standards as the national brands. Choose TopCare for the quality and selection you expect, but at a better price. Why pay more?

TopCare includes quality items to take care of you from head to toe. They’re value-priced to save you more with lower prices than comparable national brands. You can feel confident knowing you’re selecting a trusted brand that’s safe and reliable.

This brand offers a growing and exceptional variety of products to meet your family’s needs. Find TopCare allergy remedies, baby care, eye care, first aid, nail care, nutritional supplements, over-the-counter medications, pain relievers, personal care, skin care and vitamins.

Join the satisfied consumers who have chosen this trusted brand time and time again for its quality and value! 

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Valu Time
More Value. More Savings.

This value-priced brand offers you and your family more everyday products at prices you’ll appreciate! When you’re looking to stretch your budget, reach for Valu Time.

Valu Time products are comparable to or better than other value brands. You’ll find that this brand offers over 200 products in a variety of categories including meat, grocery, frozen foods, dairy, paper products and more. 

Enjoy the savings when you buy Valu Time – at low prices every day! 

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World Classics
Where Flavor Tells the Story

World Classics is a premium line of affordable, indulgent products. We offer this line of high quality, unique and worldly items for customers who enjoy interesting food experiences. World Classics Trading Company searched the globe to bring distinctive, first-class foods into your home at a reasonable price. This private brand offers numerous specialty foods that are sure to be popular among shoppers with discriminating tastes. Enjoy the wide product assortment that World Classics offers — perfect foods and flavors for great meals to prepare at home.

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