Breton Village D&W Fresh Market Grand Unveils Multimillion Dollar Investment


Meredith Gremel, Vice President, Corporate Affairs & Communications, SpartanNash, 616-878-2830

Breton Village D&W Fresh Market Grand Unveils Multimillion Dollar Investment
Grand re-opening events November 1-8
Local schools partnering to plant spruce trees and learn about sustainable business practices

Grand Rapids, Mich., October 26, 2015 —What does a multimillion dollar investment look like for a Grand Rapids grown, 72 year old neighborhood icon? Associates at the majorly remodeled Breton Village D&W Fresh Market (located at 1814 Breton Road SE), invite you to come take a look!

“As a local company that planted roots here in 1943, D&W Fresh Market understands the importance of serving its
local communities – both in and outside of the store. This means we must stay ahead of the curve and deliver what
our customers want, in an inviting, easy to access location,” notes Ted Adornato, EVP, Retail Operations for parent
company, SpartanNash. “We have a corporate responsibility to our customers, communities, coworkers, and the
environment, and this store delivers on all fronts.”

Store guests will discover a variety of new products, services, custom packaging options, amenities, and esthetics,
including reclaimed wood, state of the art energy saving lighting and appliances, and a recycling station for plastic
bags, corks, paper, and even proper retirement of ‘Old Glory.’ As the largest food distributor to U.S. military
commissaries and exchanges in the world, in terms of revenue, SpartanNash is deeply committed to serving our
country’s military heroes. This includes assisting with proper retirement of faded, torn and worn American flags,
which can be dropped off at the store’s Customer Service counter.

The store’s new offerings include an expanded produce department with 200 organics and local farm fresh
products; an abundance of ready-when-you-are meals; salad, soup, parfait, sushi and sandwich bars; a specialty,
made to order bakery items; an expansive wine, beer, and cider selection; a build your own coffee pack; a large bulk
foods section with over 225 items; a make your own nut-butter station; a meat department staffed with center of
the plate experts with over 150 years’ experience, and West Michigan’s first Jamba Juice. (Additional details below).


Local kindergarten classes to participate in ‘Come Grow with Us’ tree planting
In celebration of its long standing partnership with area schools and community groups, representatives from Grand Rapids Christian School – Evergreen Campus, Lakeside Elementary, Breton Downs Elementary School, Immaculate
Heart of Mary Catholic School, Saint Paul’s Catholic School and Our Savior Lutheran Church School will be presented with 3’ Norway Spruce trees for their kindergarten classes to plant on school property. Some districts are partnering with high school students to help plant the trees (additional details to follow).

Partnering schools are encouraged to share photos of the students and trees as they grow. “This is a fun community partnership,” notes Meredith Gremel, VP, Corporate Affairs and Communications for SpartanNash. “We’re ‘time stamping’ a memory, so to speak, as we envision years from now those involved will see the 40-60’ spruces and say ‘I helped plant and care for those.’ We also hope to share pictures of the students in front of the trees, tracking how they both grow leading up to graduation. It’s a growth chart of sorts – only this one teaches the importance of taking care of the trees and the surrounding environment. D&W has a strong commitment to their local communities and this is one example of how we work together to enhance where we live, work and play.”

The trees will be distributed during a special walkthrough of the store on Wednesday morning, Nov. 4, from 7-9 am. The store also will be giving away 3’ Norway spruce trees to store guests (while supplies last) on Wednesday, November 4, from 4-8 pm as part of the Michigan Made local night.


Grand Opening Events and Hours
Grand opening events to celebrate the remodel will span 8 days, from Sunday, Nov. 1, through Sunday, Nov. 8, and will include product samples, live chef demonstrations, wine and craft beer, activities, and giveaways, with emphases on fall produce, and local and living well products.


What D&W’s multimillion dollar remodel includes …

Living Well, Living Local
D&W has a long standing history of working with local farmers to deliver over 200 farm fresh organic products, including many specialty fruits and vegetables. The Living Well section also offers over 250 specialty blend refrigerated juices to recharge and replenish.

Jamba Juice—the First in West Michigan!
Breton Village D&W boasts the first Jamba Juice location in West Michigan The made to order smoothies each provide three or more fruit and vegetable servings, with no artificial colors or preservatives.

Ready-When-You-Are Meals and Bakery items
For customers in search of fresh, easy, healthy, and gourmet meals on the go, the store’s expanded deli includes a Caesar salad bar, antipasti bar, yogurt parfait bar, gourmet sandwich bar, wings to go, freshly rolled sushi, daily organic soups and a flash fired build your own artisan pizza station.

Fresh, homemade doughnuts, rolled, fried and iced daily, as well as ready-made occasion cakes and handcrafted artisan breads from old world recipes will be available .

Meat and Seafood Experts
Breton Village D&W is a full-service destination for meat and seafood. The meat department staff boasts over 150 years of combined experience, including Department Manager Jay Rasletter, who has served customers for 43 years, and Bill VanVeelen, who has served for 42 years. These center of the plate specialists are experts on cut-to-order meats, serving sizes and suggestions, seasonings and ready-to-cook cuts—even recipe ideas when a store guest needs a little inspiration.

Breton Village D&W is proud to provide customers with responsibly sourced, antibiotic and hormone free, and ethically farmed meat. Over 50 items are available at the seafood service counter, including over 12 varieties of wild caught fish selections that are fresh and flown in daily. Boar’s Head deli meat and smoked salmon, lox and savory seafood dips also are available..

Bulk Foods
Breton Village D&W will offer over 225 bulk items, including local Michigan items from Ferris Nut and Coffee. Bulk items will also include a make-your-own-nut-butter station (including almond, peanut and honey roasted peanut butter), bulk honey and a self-serve oil and vinegar station. In the new bulk coffee and tea station, customers can make their own K-Cups and mix or match 24 packs. Have a little or a have a lot, find snacks, candy or stock up for baking, and satisfy your cravings!

Wine and Beer Selection
Breton Village D&W will offer a world-class selection of wine, including 250 new wines, many from Michigan. The in-house team can help customers pair food for get-togethers and find their next wine treasure.

The store also features over 700 varieties of beer, including 100 new national brands. It has doubled the number of Michigan-made craft beers to over 180 varieties and added 14 new cider varieties. Grand Rapids is Beer City for a reason!

New Recycling Station, Reclaimed Wood Décor, Energy Efficiency Upgrades, and More
Customers can now recycle mixed paper products, plastic bags and wine corks for free at Breton Village D&W Fresh Market. The customer recycling station, located in the main entry to the store, is constructed of reclaimed wood (wood rescued from abandoned buildings, shipyards, old gymnasiums and forest salvage in the USA) that is FSC certified by Viridian Wood. This represents D&W’s commitment to environmental sustainability and to the community. The store has also partnered with a local veterans group to collect faded, torn and worn American flags for proper retirement.

For many years Breton Village D&W has recycled cardboard, confidential paper, office paper, mixed paper, hard plastics and shrink wrap from store operations. As part of the company’s corporate responsibility for environmental sustainability, this practice has been expanded to offer this free opportunity to customers to recycle materials that often are not accepted in other recycling programs (such as plastic bags and wine corks).

D&W has partnered with Cork Forest Conservation to recycle wine corks made from real cork (plastic corks will not be accepted), which will then be used as shipping material for the wine industry, cork bobbers for anglers, and a variety of other consumer products.
In addition to recycling, the store has several other environmental sustainability programs and attributes, including:

  • Food waste composting
  • New interior décor constructed from the same reclaimed wood used in the customer recycling station
  • EcoLab green cleaning products
  • Energy efficiency upgrades installed over the last four years, which reduced consumption by over 440,000 kilowatt hours. Upgrades include: LED track lighting and refrigeration case lighting, metal halide lighting replacement and refrigerated case anti-sweat controller and electronic controlled fan motor installation
  • Compostable clamshells made from bagasse, a fibrous non-food byproduct of sugarcane refining, which is plastic and chlorine free, for use with to-go items in the deli section and at the salad bar
  • Over 200 different organic product offerings and a large selection of local products
  • Dedicated Living Well section, which includes gluten free, raw, free from any additives, free from dairy, and natural and organic products


Store hours are 6:00 a.m. to 12:00 a.m. daily.


About SpartanNash
SpartanNash (SPTN) is a Fortune 400 company and the largest food distributor serving U.S. military commissaries and exchanges in the world, in terms of revenue. The Company’s core businesses include distributing food to military commissaries and exchanges and independent and corporate-owned retail stores located in 46 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. SpartanNash currently operates 164 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Markets, Forest Hills Foods, VG’s and ValuLand in Michigan.