Dan’s Supermarkets add quality, convenience, savings with online grocery shopping, loyalty rewards

Wednesday, April 25, 2018

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Dan’s Supermarkets add quality, convenience, savings with online grocery shopping, loyalty rewards

Fast Lane curbside pickup and at-home delivery is now available at Dan’s locations and integrates seamlessly with the stores’ new yes rewards program for additional savings

BISMARCK, N.D. – For families on the go or anyone short on time and looking for quality and convenience, SpartanNash and its Dan’s Supermarkets are excited to announce the launch of Fast Lane in North Dakota. Fast Lane is the company’s click-and-collect program that provides a seamless online grocery shopping experience through shopthefastlane.com.

Store guests at Dan’s Supermarket locations in Bismarck and Mandan can now join the Fast Lane by easily ordering their groceries online and choosing whether to pick them up curbside or have them delivered right to their door.

“Fast Lane is part of SpartanNash and Dan’s Supermarket’s commitment to providing our store guests with a personalized, convenient shopping experience that exceeds their expectations,” said Ted Adornato, SpartanNash executive vice president and general manager of corporate retail. “Our click-and-collect program takes our company’s digital customer experience to a whole new level. The entire Fast Lane experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”

Fast Lane curbside pickup will be available at the North, South and Turnpike Dan’s Supermarkets (located at 3101 N. 11th St., 835 S. Washington St. and 1190 W. Turnpike Ave. in Bismarck), with store-to-door delivery available to all store guests in the zip codes 58501, 58503, 58504, 58554 and 58505.

To celebrate the launch of the click-and-collect experience, SpartanNash is waiving the pick fee for customers’ first three Fast Lane orders placed at shopthefastlane.com using the code “FASTLANE”.

Fast Lane orders are shopped by personal shoppers – who are also SpartanNash associates – and who focus on selecting fresh, quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request specific items, such as green bananas and thick-sliced ham from the deli.

In conjunction with the launch of Fast Lane to the Bismarck and Mandan communities, Dan’s Supermarkets are also introducing a new customer loyalty program. yes rewards allow store guests to clip digital coupons and save money on many of the items they buy every day.

yes is available on computer or tablet, or by downloading the Dan’s Supermarket app to view weekly ads and clip coupons – all in one place. yes accounts also allow store guests to join clubs – which change every few months and encourage additional savings on common purchases – earn rewards and track their progress toward additional savings.

Customers can sign up for yes accounts on the new shopdanssupermarket.com. The Dan’s Supermarket app is also now available for iPhone and Android users to download.

yes accounts are automatically linked to customers’ Fast Lane accounts, allowing for a seamless experience earning rewards and clipping coupons for additional savings. Fast Lane items that have an eligible coupon will also be designated with an “Offer inside!” sticker to alert customers to savings.

Commonly purchased items and past Fast Lane orders are all available online at the same price as in store, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing a curbside pickup or home-delivery order.

“Our goal is always to find ways to better serve our customers, both in-store and online, and Fast Lane and yes rewards ensure our customers get the biggest bang for their buck,” Adornato said. “Customers are looking for quality, convenience and savings, and Fast Lane – together with yes – gives them all three.”

All orders placed at shopthefastlane.com before 3 p.m. will be available for same-day pickup.

Annual and monthly Fast Lane memberships are also available to provide Fast Lane shoppers with additional savings.

Currently, 53 SpartanNash stores in Michigan, North Dakota and South Dakota offer Fast Lane as a convenient online shopping option for Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery and Dan’s Supermarket store guests.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt. SpartanNash currently operates 142 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.