Fast Lane adds digital coupons to increase savings, make online shopping easier

Tuesday, Feb. 13, 2018

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Fast Lane adds digital coupons to increase savings, make online shopping easier

Store guests can now clip digital coupons instantly while they shop the Fast Lane

GRAND RAPIDS, Mich. – To make its Fast Lane personalized, online grocery shopping experience even more convenient and encourage customers to maximize their savings, SpartanNash today announced customers can now clip digital coupons instantly.

While placing their curbside pickup or at-home delivery order at, Fast Lane customers will now receive a message the instant they add an eligible item to their cart, alerting them to digital coupons they can clip and redeem.

Fast Lane items that have an eligible coupon will also be designated with an “Offer inside!” sticker to alert customers to savings.

“Our goal is always to find ways to better serve our customers, both in-store and online, and the ability to clip and instantly redeem digital coupons is just another way we can make sure our customers get the biggest bang for their buck,” said Brian Holt, SpartanNash vice president of marketing. “Customers are looking for quality, convenience and savings, and Fast Lane gives them all three.”

Before customers place their Fast Lane order, they are also presented with all available digital coupons – as well as offers they can qualify to redeem with additional purchases – ensuring they don’t miss any coupons or offers.

yes loyalty accounts are automatically linked to customers’ Fast Lane accounts, allowing for a seamless experience earning rewards and additional savings.

Since launching Fast Lane in July 2017, the curbside pickup program has quickly expanded and is now available in 40 Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods and VG’s locations across Michigan and South Dakota.

Fast Lane at-home delivery is also offered at three stores in West Michigan, serving store guests in select zip codes at the Knapp’s Crossing D&W Fresh Market, Georgetown Township Family Fare Supermarket and Forest Hills Foods.

Annual and monthly Fast Lane memberships are also available at to provide shoppers with additional savings, regardless of whether they choose at-home delivery or store pickup.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, select national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt. As of today, SpartanNash currently operates 144 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.