FOR IMMEDIATE RELEASE
Wednesday, April 25, 2018
Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830
SpartanNash, Family Fare Supermarkets encourage store guests to join the ‘Fast Lane’ with online grocery shopping
Through Fast Lane, customers can now order, pick up and go at the Dickinson Family Fare
DICKINSON, N.D. – For families on the go or anyone short on time and looking for quality and convenience, SpartanNash and its Family Fare Supermarket on Roughrider Road are excited to announce the launch of Fast Lane in North Dakota. Fast Lane is the company’s click-and-collect program that provides a seamless online grocery shopping experience through shopthefastlane.com.
Store guests at the Family Fare Supermarket located at 1283 Roughrider Road in Dickinson can now join the Fast Lane by easily ordering their groceries online and picking them up curbside.
“Fast Lane is part of SpartanNash and Family Fare Supermarkets’ commitment to providing our store guests with a personalized, convenient shopping experience that exceeds their expectations,” said Ted Adornato, SpartanNash executive vice president and general manager of corporate retail. “Our click-and-collect program takes our company’s digital customer experience to a whole new level. The entire Fast Lane experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”
To celebrate the launch of the click-and-collect experience in Dickinson, SpartanNash is waiving the pick fee for customers’ first three Fast Lane orders using the code “FASTLANE”.
Fast Lane orders are shopped by personal shoppers – who are also SpartanNash associates – and who focus on selecting fresh, quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request specific items, such as green bananas and thick-sliced ham from the deli.
Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.
“Our goal is always to find ways to better serve our customers, both in-store and online, and Fast Lane ensures our customers get the biggest bang for their buck,” Adornato said. “Customers are looking for quality, convenience and savings, and Fast Lane gives them all three.”
All orders placed at shopthefastlane.com before 3 p.m. will be available for same-day pickup.
Annual and monthly Fast Lane memberships are also available to provide Fast Lane shoppers with additional savings.
Currently, 53 SpartanNash stores in Michigan, North Dakota and South Dakota offer Fast Lane as a convenient online shopping option for Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery and Dan’s Supermarket store guests.
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt. SpartanNash currently operates 142 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.