Four Family Fare Supermarkets, Holland D&W add convenience with ‘Fast Lane’

Monday, November 6, 2017

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Four Family Fare Supermarkets, Holland D&W add convenience with ‘Fast Lane’

Fast Lane experience now available at D&W Fresh Market, with plans to expand to 50 stores by the end of the year

GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, Fast Lane is now available at its first D&W Fresh Market – joining 25 Family Fare Supermarkets to offer Fast Lane, the click-and-collect program that provides a seamless online grocery shopping experience.

Store guests at the Holland D&W Fresh Market (located at 50 Douglas Ave.) can now join the Fast Lane, allowing them to easily order their groceries online at and pick them up curbside. The Fast Lane is also expanding to four additional Family Fare Supermarkets in Grand Rapids, Paw Paw and Dowagiac. The Family Fare stores are located at 5241 Northland Drive in Grand Rapids; 1225 Leonard NE in Grand Rapids; 847 S. Kalamazoo Ave. in Paw Paw; and 56151 South M-51 in Dowagiac.

Approximately five new jobs are created each time Fast Lane is expanded to a new store. Fast Lane personal shoppers are also SpartanNash associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.

The Fast Lane program was first launched at the Family Fare Supermarket in Grandville in July 2017. Due to the program’s popularity, SpartanNash has accelerated its expansion of the program, growing to as many as 50 stores in the company’s nine-state footprint in 2017.

Fast Lane is now available at the following stores in Michigan:

Family Fare Supermarkets

  • Allendale – 6370 Lake Michigan Drive
  • Battle Creek (Lakeview) – 45 East Columbia
  • Byron Center – 2245 84th St. SW
  • Dowagiac – 56151 South M-51
  • Eaton Rapids – 1411 St. Main
  • Georgetown Township – 5221 Cherry Ave. in Hudsonville
  • Grand Rapids (Fulton Heights) – 1415 E. Fulton St.
  • Grand Rapids – 2755 Lake Michigan Drive NW
  • Grand Rapids – 5241 Northland Drive
  • Grand Rapids – 1225 Leonard NE
  • Grandville – 3960 44th St. SW
  • Hastings – 902 W. State St.
  • Holland – 993 Butternut Drive
  • Holland – 1185 S. Washington
  • Hudsonville – 6480 28th Ave.
  • Jenison – 1965 Baldwin St.
  • Kentwood – 6127 Kalamazoo Ave.
  • Marshall – 15900 W. Michigan Ave.
  • Paw Paw – 847 S. Kalamazoo Ave.
  • Rockford – 201 Marcell Drive NE
  • Sparta – 565 S. State St.
  • Wyoming (Metro Health) – 2275 Health Drive SW
  • Zeeland – 9479 Riley St.

D&W Fresh Market

  • Holland – 50 Douglas Ave.

In September, Fast Lane was expanded to two Family Fare stores in South Dakota – the first outside of Michigan to add the ability for store guests to order, pickup and go.

To celebrate the launch of the click-and-collect experience at the Family Fare and D&W stores, customers can waive the pick fee on their first three Fast Lane orders using the code “FASTLANE”.

Orders placed at are shopped by Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas and thick-sliced ham from the deli.

Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

Annual and monthly Fast Lane memberships are also available at to provide Fast Lane shoppers with additional savings.

All orders placed before 3 p.m. will be available for same-day pickup.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, select national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. As of today, SpartanNash currently operates 145 supermarkets, primarily under the banners of Family Fare Supermarkets, VG’s Food and Pharmacy, D&W Fresh Market, Sun Mart and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.