Georgetown Township, Hudsonville, Jenison Family Fare Supermarkets add convenience with ‘Fast Lane’

Monday, October 9, 2017

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Georgetown Township, Hudsonville, Jenison Family Fare Supermarkets add convenience with ‘Fast Lane’

The Fast Lane experience is now available at three additional Family Fare stores in West Michigan, with plans to expand to 50 stores by the end of the year

GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, three additional Family Fare Supermarkets now offer Fast Lane – the click-and-collect program that provides a seamless online grocery shopping experience.

Store guests at the Georgetown Township, Hudsonville and Jenison Family Fare locations can now join the Fast Lane, allowing them to easily order their groceries online at and pick them up curbside. The Family Fare stores are located at 5221 Cherry Ave. and 6480 28th Ave. in Hudsonville and 1965 Baldwin St. in Jenison.

Approximately five new jobs are created each time a SpartanNash retail store offers Fast Lane to its store guests. Fast Lane personal shoppers are also Family Fare associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.

The Fast Lane program was first launched at the Family Fare Supermarket in Grandville in July 2017. Due to the program’s popularity, SpartanNash has accelerated its expansion of the program, growing to as many as 50 stores in the company’s nine-state footprint in 2017.

Fast Lane is now available at the following Family Fare Supermarkets in Michigan:

  • Allendale – 6370 Lake Michigan Drive
  • Battle Creek (Lakeview) – 45 East Columbia
  • Byron Center – 2245 84th St. SW
  • Eaton Rapids – 1411 St. Main
  • Georgetown Township – 5221 Cherry Ave. in Hudsonville
  • Grand Rapids (Fulton Heights) – 1415 E. Fulton St.
  • Grand Rapids (Lake Michigan Drive) – 2755 Lake Michigan Drive NW
  • Grandville – 3960 44th St. SW
  • Hastings – 902 W. State St.
  • Holland – 993 Butternut Drive
  • Holland – 1185 S. Washington
  • Hudsonville – 6480 28th Ave.
  • Jenison – 1965 Baldwin St.
  • Kentwood – 6127 Kalamazoo Ave.
  • Marshall – 15900 W. Michigan Ave.
  • Rockford – 201 Marcell Drive NE
  • Sparta – 565 S. State St.
  • Wyoming (Metro Health) – 2275 Health Drive SW
  • Zeeland – 9479 Riley St.

In September, Fast Lane was expanded to two Family Fare stores in South Dakota – the first outside of Michigan to add the ability for store guests to order, pickup and go.

To celebrate the launch of the click-and-collect experience at the Georgetown Township, Hudsonville and Jenison Family Fare stores, customers can waive the pick fee on their first three Fast Lane orders using the code “FASTLANE”.

Orders placed at are shopped by Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas and thick-sliced ham from the deli.

Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

Annual and monthly Fast Lane memberships are also available at to provide Fast Lane shoppers with additional savings.

All orders placed before 3 p.m. will be available for same-day pickup.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. SpartanNash currently operates 148 supermarkets, primarily under the banners of Family Fare Supermarkets, VG’s Food and Pharmacy, D&W Fresh Market, SunMart and Family Fresh Market. Through its MDV military division, SpartanNash is the leading distributor of grocery products to U.S. military commissaries.