Holland, Zeeland Family Fare Supermarkets add convenience with ‘Fast Lane’

Monday, August 14, 2017

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Holland, Zeeland Family Fare Supermarkets add convenience with ‘Fast Lane’

The Fast Lane experience is now available at three additional Family Fare stores in West Michigan, with plans to expand to 25 stores by the end of the year

GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, three additional Family Fare Supermarkets now offer Fast Lane – the click-and-collect program that provides a seamless online grocery shopping experience.

Store guests at the Holland and Zeeland Family Fare locations can now join the Fast Lane, allowing them to easily order their groceries online at familyfarefastlane.com and pick them up curbside. The Family Fare stores are located at 993 Butternut Dr. and 1185 S. Washington in Holland and 9479 Riley St. in Zeeland.

Approximately five new jobs are created each time a SpartanNash retail store offers Fast Lane to its store guests. Fast Lane personal shoppers are also Family Fare associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.

The Fast Lane program was first launched at the Family Fare Supermarket in Grandville and will continue to expand over the next few years, growing to 25 stores in Michigan in 2017 and up to 50 stores in the company’s nine-state footprint in 2018.

Fast Lane is now available at the following Family Fare Supermarkets:

  • Byron Center – 2245 84th St. SW
  • Grandville – 3960 44th St. SW
  • Hastings – 902 W. State St.
  • Holland – 993 Butternut Dr.
  • Holland – 1185 S. Washington
  • Kentwood – 6127 Kalamazoo Ave.
  • Metro Health – 2275 Health Drive SW in Wyoming
  • Zeeland – 9479 Riley St.

To celebrate the launch of the click-and-collect experience at the Holland and Zeeland Family Fare stores, customers can waive the pick fee on their first three Fast Lane orders using the code “FASTLANE”.

Orders placed at familyfarefastlane.com are shopped by Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas and thick-sliced ham from the deli.

Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

Annual and monthly Fast Lane memberships are also available at familyfarefastlane.com to provide Fast Lane shoppers with additional savings.

All orders placed before 3 p.m. will be available for same-day pickup.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. SpartanNash currently operates 150 supermarkets, primarily under the banners of Family Fare Supermarkets, VG’s Food and Pharmacy, D&W Fresh Market, SunMart and Family Fresh Market. Through its MDV military division, SpartanNash is the leading distributor of grocery products to U.S. military commissaries.