FOR IMMEDIATE RELEASE
Monday, July 31, 2017
Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830
Metro Health, Byron Center Family Fare Supermarkets
add convenience with ‘Fast Lane’
The Fast Lane experience is now available at three Family Fare stores in greater Grand Rapids, with plans to expand to 25 stores by the end of the year
GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, two additional Family Fare Supermarkets now offer Fast Lane – the click-and-collect program that provides a seamless online grocery shopping experience.
Store guests at the Metro Health and Byron Center Family Fare locations can now join the Fast Lane, allowing them to easily order their groceries online at familyfarefastlane.com and pick them up curbside. The Metro Health Family Fare is located at 2275 Health Drive SW in Wyoming, and the Byron Center store is located at 2245 84th St. SW in Byron Center.
Approximately five new jobs are created each time a SpartanNash retail store offers Fast Lane to its store guests. Fast Lane personal shoppers are also Family Fare associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.
The Fast Lane program was first launched at the Family Fare Supermarket in Grandville and will continue to expand over the next few years, growing to 25 stores in Michigan in 2017 and up to 50 stores in the company’s nine-state footprint in 2018.
To celebrate the launch of the click-and-collect experience at the Metro Health and Byron Center Family Fare stores, customers can waive the pick fee on their first three Fast Lane orders using the code “FASTLANE”.
Orders placed at familyfarefastlane.com are shopped by Fast Lane personal shoppers, who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas and thick-sliced ham from the deli.
Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.
Annual and monthly Fast Lane memberships are also available at familyfarefastlane.com to provide Fast Lane shoppers with additional savings.
All orders placed before 3 p.m. will be available for same-day pickup.
SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. SpartanNash currently operates 150 supermarkets, primarily under the banners of Family Fare Supermarkets, VG’s Food and Pharmacy, D&W Fresh Market, SunMart and Family Fresh Market. Through its MDV military division, SpartanNash is the leading distributor of grocery products to U.S. military commissaries.