Northern Michigan shoppers can now join the ‘Fast Lane’ at nine additional Family Fare Supermarkets

Monday, March 26, 2018

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Northern Michigan shoppers can now join the ‘Fast Lane’ at nine additional Family Fare Supermarkets

Customers can now order, pick up and go at 49 SpartanNash stores

Fast Lane available at Forest Hills Foods, Family Fare Supermarkets, D&W Fresh Market and VG’s stores throughout Michigan

GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, Fast Lane is now available at the Family Fare Supermarkets in Grayling, Boyne City, Bellaire, Charlevoix, Oscoda, Gladwin, Traverse City and Manistee. The stores join 40 Family Fare Supermarkets, Forest Hills Foods, D&W Fresh Market and VG’s stores to offer Fast Lane, the SpartanNash click-and-collect program that provides a seamless online grocery shopping experience.

Store guests at the nine additional Family Fare locations can now join the Fast Lane, allowing them to easily order their groceries online at and pick them up curbside.

To celebrate the expansion of the click-and-collect experience in Northern Michigan, customers can have their first three Fast Lane orders shopped for free using the code “FASTLANE”.

Fast Lane orders are shopped by personal shoppers – who are also SpartanNash associates – and who focus on selecting fresh, quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request specific items, such as green bananas and thick-sliced ham from the deli.

The Fast Lane program was first launched at the Family Fare Supermarket in Grandville in July 2017 and has since continued to expand its offerings and convenience for customers.

In December, at-home delivery was launched and currently serves Grand Rapids customers in 24 zip codes. In February 2018, SpartanNash added the ability to clip digital coupons instantly on, giving customers additional ways to maximize their savings by alerting them to digital coupons they can clip and redeem the instant they add eligible items to their online cart.

Fast Lane is now available at the following stores in Michigan:

Family Fare Supermarkets

  • Allendale – 6370 Lake Michigan Drive
  • Battle Creek (Lakeview) – 45 East Columbia
  • Bellaire – 211 S. Division
  • Boyne City – 430 N. Lake St.
  • Byron Center – 2245 84th St. SW
  • Charlevoix – 111 M-66 N
  • Dowagiac – 56151 South M-51
  • Eaton Rapids – 1411 St. Main
  • Gaylord – 829 W. Main St.
  • Georgetown Township – 6480 28th Ave. in Hudsonville*
  • Gladwin – 1204 State St.
  • Grand Rapids (Fulton Heights) – 1415 E. Fulton St.
  • Grand Rapids – 2755 Lake Michigan Drive NW*
  • Grand Rapids – 5241 Northland Drive
  • Grand Rapids – 1225 Leonard NE
  • Grandville – 3960 44th St. SW
  • Grayling – 2470 S. I-75 Business Loop
  • Hastings – 902 W. State St.
  • Holland – 993 Butternut Drive
  • Holland – 1185 S. Washington
  • Hudsonville – 5221 Cherry Ave.
  • Jenison – 1965 Baldwin St.
  • Kentwood – 6127 Kalamazoo Ave.
  • Manistee – 1057 US 31 South
  • Marshall – 15900 W. Michigan Ave.
  • Oscoda – 5463 N. Huron Road
  • Paw Paw – 847 S. Kalamazoo Ave.
  • Rockford – 201 Marcell Drive NE
  • Sparta – 565 S. State St.
  • Traverse City (Chum’s Corner) – 4144 US 31 South
  • Traverse City – 905 E. 8th St.
  • Wyoming (Metro Health) – 2275 Health Drive SW*
  • Zeeland – 9479 Riley St.

D&W Fresh Market

  • Caledonia – 9375 Cherry Valley Ave. SE
  • Grand Haven – 1116 Robbins Road
  • Grand Rapids (Cascade) – 6425 28th St. SE
  • Grand Rapids (Knapp’s Crossing) – 2022 Apple Orchard Ave.*
  • Grand Rapids (Breton Village) – 1814 Breton Road SE
  • Holland – 50 Douglas Ave.
  • Petoskey – 1163 U.S. 31 North
  • Williamston – 151 W. Grand River


  • Clio – 710 S. Mill
  • Davison – 8503 Davison
  • Fenton – 18005 Silver Parkway
  • Howell – 2400 W. Grand River
  • North Fenton – 1390 N. Leroy

Forest Hills Foods – 4668 Cascade Road SE in Grand Rapids*

*Also offers at-home delivery in select zip codes, covering all of greater Grand Rapids.

Fast Lane is also offered at two Family Fare stores in South Dakota.

As many as five new jobs are created each time Fast Lane is expanded to a new store. Fast Lane personal shoppers are also SpartanNash associates, allowing the company to own the experience from start to finish and enabling personal shoppers to build relationships with Fast Lane customers.

Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

Annual and monthly Fast Lane memberships are also available at to provide Fast Lane shoppers with additional savings.

All orders placed before 3 p.m. will be available for same-day pickup.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, select national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt. As of today, SpartanNash currently operates 143 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.