Family Fare banner, additional offerings, customer-first focus highlight $3M renovation of Northfield store

Wednesday, Sept. 12, 2018

Meredith Gremel, Vice President, Corporate Affairs & Communications, SpartanNash, 616-878-2830


Family Fare banner, additional offerings, customer-first focus highlight $3M renovation of Northfield store

Grand reopening celebrations will take place throughout the week

NORTHFIELD, Minn. – As part of its $3 million investment in the Northfield community, SpartanNash today celebrated the grand reopening of its newest Family Fare Supermarket, located at 601 Division St.

The store, which previously operated under the Econofoods banner, underwent an extensive remodeling and rebannering process to better serve its store guests with an expanded product offering, including additional local items, selection, quality and freshness throughout the store.

The renovation is part of SpartanNash’s overall investment in its Minnesota stores and local communities. The Red Wing Econofoods underwent a simultaneous $500,000 makeover, and the Litchfield location is also in the process of a similar renovation and rebannering, scheduled to be completed in October. In total, SpartanNash operates 85 Family Fare stores in six states.

“We pay close attention to what our customers expect in a grocery shopping experience,” said Chris Williamson, vice president of the Retail West Division for SpartanNash, which owns the Family Fare Supermarkets as well as 139 stores in eight states. “Each of our newest Family Fare stores received updates and upgrades throughout, bringing in exciting elements that allow our store guests to browse, discover and even indulge – all within their family’s budget.”

The Red Wing and Northfield Family Fare stores both celebrated their grand reopening today, with store guests and SpartanNash associates attending simultaneous ribbon-cutting ceremonies. The grand reopening ceremonies also kicked off a week of giveaways, food samples and surprise and delight offerings throughout each store.

At the Northfield ribbon-cutting ceremony, a pallet of food was donated to the Community Action Center, in addition to donations to local fire and police departments.

The transformation of the Northfield Family Fare began in April, when it was reset to make it easier for store guests to navigate the perimeter and aisles. New signs, flooring and décor were also installed to update the interior of the stores, and the exteriors received a facelift. Energy-saving lighting and equipment was also installed to brighten up the shopping experience and reduce energy consumption.

The Family Fare Supermarket now features a Betty Kaye’s Smokehouse, where smoked meats are prepared by expert pit masters and paired with special recipe rubs, sauces and hot sides such as mac and cheese and cornbread for a complete take-home, family-style meal.

The store also features a full-service meat and seafood counter, where fresh, made-in-store varieties of sausages and kabobs are available, in addition to organic, natural, grass-fed and fresh-caught options.

“Our new and improved Northfield Family Fare includes some exciting ways to better serve our store guests – while still delivering the easy-to-navigate store, weekly ad specials and budget-friendly savings our customers expect,” Williamson said. “We want to deliver a best-in-class experience with every trip to the grocery store, while providing unique offerings, local products and everyday values you can’t find anywhere else.”

Other highlights of the store’s transformation include:

  • yes loyalty rewards, which brings everyday savings, exclusive digital coupons, free and low-cost prescriptions and a more personalized shopping experience.
  • Fast Lane, the click-and-collect program that provides a seamless online grocery shopping experience and added quality and convenience for busy families.
  • Self-checkout lanes for additional checkout options and personalized customer service.
  • A Starbucks coffeehouse, in addition to a café seating area and WIFI.
  • Donut Dohjo, where gourmet donuts are made fresh every day.
  • Sushi bar with rolls and sashimi made fresh daily.
  • Expanded produce department with a wide variety of organic and local farm-fresh products as well as pre-cut produce to make meal prep quick and easy.
  • Expanded bakery and deli sections, featuring a menu of specialty, made-to-order bakery items and grab-and-go meal solutions.
  • An improved dairy section and extended frozen foods to satisfy everyday needs in every section of the store.
  • Corporate responsibility messaging throughout the store, highlighting SpartanNash’s commitments to reducing its carbon footprint, recycling, supporting the local community and more.
  • A continued emphasis on local, organic, gluten-free and on-trend products in every aisle.
  • Our Family®, Open Acres™ and other SpartanNash private brands to provide additional savings and selection throughout the store.

“We want to deliver a best-in-class experience with every trip to the grocery store, and our new and improved Family Fare will do just that,” Williamson said. “Our commitment to our customers will always be our top priority, and we appreciate their patience during this renovation. Our store associates have been and continue to be amazing during this conversion, and we thank them for their efforts throughout the remodeling process.”

In addition to the new in-store amenities, Family Fare store guests can now join the Fast Lane by easily ordering their groceries online at and picking them up curbside.

Orders placed at are shopped by Fast Lane personal shoppers – who are also SpartanNash associates – who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to make special requests like green bananas, near-ripe avocados and thick-sliced ham from the deli.

Store guests with yes loyalty accounts will automatically have their preferences loaded into their Fast Lane account, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

Annual and monthly Fast Lane memberships are also available at to provide Fast Lane shoppers with additional savings.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to a diverse group of independent and chain retailers, its corporate-owned retail stores and U.S. military commissaries and exchanges; as well as premier fresh produce distribution and fresh food processing. SpartanNash serves customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain, Djibouti and Egypt. SpartanNash currently operates 139 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.