New Family Fare banner, additional offerings, customer-first focus highlight $5M renovation of Rapid City stores

Wednesday, September 20, 2017

Meredith Gremel, Vice President, Corporate Affairs & Communications, SpartanNash, 616-878-2830


New Family Fare banner, additional offerings, customer-first focus highlight $5M renovation of Rapid City stores

Grand reopening celebrations will take place throughout the week

RAPID CITY, S.D. – As part of its $5 million investment in the Rapid City community, SpartanNash today celebrated the grand reopening of two Family Fare Supermarkets, located at 1516 E. Saint Patrick St. and 751 Mount View.

The stores, which previously operated under the Family Thrift Center banner, underwent an extensive remodeling and rebannering process to provide store guests with outstanding customer service, everyday values and additional amenities in every aisle.

“We paid close attention to what our customers expect in a grocery shopping experience,” said Tom Swanson, vice president of the Retail West Division for SpartanNash, which owns the Family Fare Supermarkets as well as 148 stores in nine states. “Both of our newest Family Fare stores received updates and upgrades throughout, which we believe will complement the variety of new products and amenities store guests can enjoy.”

Today’s grand reopening celebrations mark the first two Family Fare Supermarkets in South Dakota, offering store guests easy-to-navigate stores, weekly ad specials and savings, and plenty of variety to help stretch a family’s food budget. In total, SpartanNash operates 85 Family Fare stores in six states.

To commemorate the stores’ grand reopenings, store guests and SpartanNash associates attended simultaneous ribbon-cutting ceremonies, which kicked off a week of daily giveaways, food samples and surprise and delight offerings throughout the stores.

At each ribbon-cutting ceremony, a pallet of food was donated to Feeding South Dakota for Rapid City. The food pantry also received a $4,300 donation from the SpartanNash Foundation as a result of the Foundation’s scan campaign to provide hunger relief.

From Aug. 30 to Sept. 10, both stores participated in the Foundation’s retail scan campaign to end hunger in local communities. Store guests were invited to join the Foundation and store associates in raising money for Feeding South Dakota for Rapid City. In total, the scan campaign raised $4,300 at the two stores.

The transformation of the two stores began in June, when they were reset to make it easier for store guests to navigate the perimeter and aisles. New signs, flooring and décor were also installed to update the interior of the stores, and the exteriors received a facelift.

In addition to the new esthetics – including energy-saving lighting and equipment – the Family Fare Supermarkets’ new offerings include:

  • yes loyalty rewards, which brings everyday savings, exclusive digital coupons, free and low-cost prescriptions and a more personalized shopping experience.
  • Fast Lane, the click-and-collect program that provides a seamless online grocery shopping experience and added quality and convenience for busy families.
  • Expanded produce departments with a wide variety of organic and local farm-fresh products.
  • Expanded bakery and deli sections, featuring a menu of specialty, made-to-order bakery items and grab-and-go meal solutions.
  • Enhanced meat and seafood departments staffed with center-of-the-plate experts.
  • An improved dairy section and extended frozen foods to satisfy everyday needs in every section of the store.

The Mount View Family Fare also includes a Starbucks coffee shop and café area.

“We want to deliver a best-in-class experience with every trip to the grocery store, and these new and improved Family Fares will do just that,” Swanson said. “Our commitment to our customers will always be our top priority, and we appreciate their patience during this renovation. Our store associates have been and continue to be amazing during this conversion, and we thank them for their efforts throughout the remodeling process.

“SpartanNash’s $5 million investment in the Rapid City market is part of our continuous evaluation of our retail footprint to right size the market as neighborhoods change and grow. While it is never easy to close a store, the company decided to consolidate its retail operations in Rapid City from five stores to two. Associates from the three stores are now serving store guests at our new Family Fare Supermarkets, providing the same level of excellent customer service and reaffirming our commitment to serve this community.”

The Fast Lane program was first launched at the Family Fare Supermarket in Grandville, Mich. in July 2017. Due to the program’s popularity, SpartanNash has accelerated its expansion of the program, growing to as many as 50 stores in the company’s nine-state footprint in 2017. Currently, 13 Family Fare Supermarkets offer Fast Lane, allowing store guests to easily order their groceries online at and pick them up curbside.

Orders placed at are shopped by Fast Lane personal shoppers – who are also SpartanNash associates – who focus on selecting quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to make special requests like green bananas, near-ripe avocados and thick-sliced ham from the deli.

Store guests with yes loyalty accounts will automatically have their preferences loaded into their Fast Lane account, making it even easier to select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.

Annual and monthly Fast Lane memberships are also available at to provide Fast Lane shoppers with additional savings.


About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to independent grocery retailers, national accounts, its corporate-owned retail stores and U.S. military commissaries. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. SpartanNash currently operates 150 supermarkets, primarily under the banners of Family Fare Supermarkets, VG’s Food and Pharmacy, D&W Fresh Market, SunMart and Family Fresh Market. Through its MDV military division, SpartanNash is the leading distributor of grocery products to U.S. military commissaries.