Direct Your Dollars™

Our Direct Your Dollars™ Program Ended March 1, 2023

SpartanNash is committed to building local relationships as part of our corporate social responsibility initiatives. Our Direct Your Dollars™ program was one of the many ways in which we partnered with our retail communities to help our neighbors. We’re proud to say that, since 2016, SpartanNash has granted over $2.2 million to nonprofit partners throughout the states we serve.

Replacing Direct Your Dollars:

We are excited to offer new, modernized and more efficient giving programs for our community partners. We realize the importance of giving back to the communities we serve and are excited to provide these improved programs:

  • SpartanNash Community Engagement
  • Our Family Cares
    • Our Family Cares has already touched many lives by sponsoring local groups that are making a real difference in the community. Visit to see our impact and apply.
  • SpartanNash Foundation Grant Application
    • We invite nonprofit organizations that align with the SpartanNash Foundation’s giving pillars of Hunger, Heroes and Hope, to submit a grant application. The applications are reviewed quarterly by our SpartanNash Foundation Board of Trustees. Our grantmaking focuses on developing impactful partnerships in the communities we serve. 
  • Direct Your Labels
    • Organizations interested in participating in the Direct Your Labels program use a provided toolkit to access registration cards, UPC barcode redemption forms and more. Once you have registered, you and your supporters can start saving the Our Family brand labels and earn money for your organization.