Direct Your Dollars™

Direct Your Dollars

SpartanNash is committed to building local relationships as part of our corporate social responsibility initiatives. Our Direct Your Dollars™ program is one of many ways in which we partner with our retail communities to help our neighbors.

The program is built on the concept of shopping with purpose – meaning, our store guests can use their purchasing power to support their favorite nonprofits.

Through our Direct Your Dollars program, eligible nonprofit organizations can earn $1,000, simply by collecting $150,000 in eligible receipts from participating SpartanNash-owned retail stores and fuel centers in eight states.

Since launching Direct Your Dollars in 2016, SpartanNash has granted nearly $1.8 million to our nonprofit partners.

All preschool and K-12 schools are eligible to participate, as well as school-sponsored groups and clubs, colleges, universities and trade schools. Faith-based and community service organizations are also eligible, as are nonprofit organizations with a 501(c)(3) determination.

Graph of yearly donations

Ready to get started?

Earning money through the Direct Your Dollars program is easy! Start by identifying a point of contact for your organization. Your contact can then encourage members of your organization and the community to save their store receipts and turn them into the contact to tally. When your organization has gathered $150,000 in receipts, follow the submission instructions found under, “I’ve collected $150,000 in receipts. What do I do now?”

The best part? The more receipts an organization collects, the more often it can earn a $1,000 check!

Charlevoix Area Humane Society accepting a giant check for $1000

What are some ideas to help me promote the Direct Your Dollars program?

Running a successful Direct Your Dollars campaign is easier than you think! Here are just a few ideas of how to promote your organization’s participation – and earn additional $1,000 checks in the process.

For schools and school-sponsored organizations:

  • Recruit a program coordinator to be the designated point of contact to coordinate receipt collection, tallying and promotion of the program.
  • Challenge other classrooms to see who can collect the most receipts in a semester.
  • Award the class or grade that collects the most receipts with a pizza party at the end of the school year.
  • Put an announcement in the school paper.
  • Use original receipts as an admission ticket to a school dance, sporting event or drama club production.
  • Share the program on Facebook, Twitter and Instagram.
  • Tie the program to a specific goal. For example, let your supporters know the $1,000 will be used for a field trip, musical set, band production, playground equipment or other special purchase.
  • Keep a running total displayed at your school’s entrance.

For other community organizations:

  • Recruit a program coordinator to be the designated point of contact to coordinate receipt collection, tallying and promotion of the program.
  • Place an announcement in your bulletin or send out an e-news blast.
  • Write an article for your next newsletter about what the $1,000 will support.
  • Host an event like a bake sale or fundraising dinner and purchase your supplies at a participating SpartanNash store – then turn in the receipt and ask others to do so as well.
  • Keep a running total at the entrance of your building.
  • Use original receipts as an admission ticket to club functions.
  • Share it on Facebook, Twitter and Instagram.

I’ve collected $150,000 in receipts. What do I do now?

Once your organization has collected $150,000 in eligible receipts, earning $1,000 from SpartanNash is easy:

  1. Have your designated point of contact fill out the “Direct Your Dollars Submission Form.”
  2. Make an appointment with your local SpartanNash store director. Bring the submission form, the IRS determination letter or affirmation letter and a copy of your W-9, along with all original receipts banded together in 15 $10,000 increments and the completed receipt tally form that documents each $10,000 bundle.
  3. Your store director will verify your receipt totals, sign the submission form and request your $1,000 check. Once it’s processed, the store director will call you to arrange a check presentation ceremony at the store.

Still have questions?