Patriotism


bronze-certified-employer_2016One of our company’s eight core values is patriotism, and we are deeply committed to serving our military heroes and their families both at home and abroad. As the leading distributor of grocery products to U.S. military commissaries, SpartanNash – through our MDV military division – sees firsthand the sacrifices our servicemen and women make to protect our freedoms every day.

SpartanNash proudly employs more than 700 military veterans and family members. As a company, we are committed to hiring, training and retaining veterans, Reservists, Guardsmen and their families in partnership with national and government organizations and initiatives. In 2016, we were named a bronze-level Veteran Friendly Employer by the Michigan Veterans Affairs Agency, and in 2014, SpartanNash was honored with the Patriot Award from ESGR (Employer Support of the Guard and Reserve) for its continued support of its associates who are deployed while working for the company.


LZ Michigan

SpartanNash is excited to partner with WGVU Public Media on LZ Michigan, a large-scale community event designed to remember and celebrate veterans of all wars and their families. This event is projected to draw 10,000-15,000 people from around the state of Michigan, to honor veterans and their commitment to our country.

On Saturday, September 23, various activities will take place from noon to 10 p.m. at Fifth Third Ballpark in Comstock Park, Mich. (just north of Grand Rapids, where SpartanNash has been headquartered for 100 years).  During the day, visitors will be able to browse dozens of national displays and memorials including the Wall That Heals, the Vietnam Big Map and the Wall of Faces. There will also be interactive exhibits, a women’s expo, informational sessions and activities for all ages.

Learn more about LZ Michigan

Starting at 6 p.m., there will be a formal program inside the ballpark that honors and remembers those who have paid the ultimate price for our freedom. There will be inspirational speakers, entertainment and portions of the Ken Burns documentary, “The Vietnam War,” will be shown. SpartanNash will also be presenting Honor and Remember flags to families whose loved ones have made the ultimate sacrifice for our freedom.

If you have a family member that was killed in the Vietnam War and are interested in receiving a personalized Honor and Remember flag in their memory, please email community.relations@spartannash.com.

Learn more about Honor and Remember

Tickets are complimentary but are required for admission to LZ Michigan. Tickets are available at all Family Fare, D&W, ValuLand, VG’s and Forest Hills Foods locations throughout the state of Michigan. Find a location near you.

Honoring our associates that are or have served

Each year, SpartanNash commemorates patriotic holidays with companywide tribute events. Memorial Day, Fourth of July and September 11 are all observed with honor — but it is Veterans Day when we collectively pause to recognize and thank all our associates and store guests who have served our country in the Armed Forces or are continuing to do so in the National Guard or Reserves.

Flag-raising ceremonies are held at each of our 200 facilities that have a flag pole, and a moment of silence is observed at 11 a.m.

Companywide, all SpartanNash locations also display posters recognizing and thanking associates who are veterans.

In 2016, SpartanNash also made a $5,000 donation to The Mission Continues in honor of our veteran associates. The Mission Continues empowers veterans who are adjusting to life at home to find purpose through community impact. The nonprofit organization deploys veterans on new missions in their communities, so that their actions will inspire future generations to serve.

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Proper flag retirement

On Veterans Day 2015, SpartanNash retail stores, distribution centers and service centers companywide began collecting customers’ old, worn, faded and/or frayed American flags for retirement.

Flags are collected at each store’s customer service counter, and the stores partner with local veterans group such as the VFW and American Legion or Boy and Girl Scout troops to pick up and to properly retire the flags we collect.


Honor and Remember

SpartanNash holds a special place in its heart for Honor and Remember, a nonprofit organization founded by George Lutz, who lost his son Tony to a sniper’s bullet in Fallujah, Iraq, in 2005.

The Honor and Remember flag specifically acknowledges American servicemen and women who paid the ultimate price while serving their country.

The organization is deeply committed to promoting broad national awareness of and groundswell interest in the flag, so that military, government and educational facilities as well as households throughout the country will begin flying the Honor and Remember flag in recognition of our nation’s fallen warriors. It is also the goal of Honor and Remember to place one personalized Honor and Remember flag in the hands of immediate families who have lost a loved one in military service to America. Personalized flags include the fallen soldier’s name, so the flag can be displayed in honor of them.

Request an Honor and Remember flag

SpartanNash retail stores fly the Honor and Remember flag at their corporate-owned stores and display the flag artwork on their fleet of tractor trailers, which travel 50 million miles a year.

The company has also provided and continues to provide personalized Honor and Remember flags to some of those who have lost their loved ones in military service to America.

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