Move Over Cranberry Sauce
When it comes to Thanksgiving, everybody talks about the turkey. But we’re focusing on the real star of the holidays. Whether you’re baking golden rolls, whipping up mashed potatoes, or crafting flaky pies, butter brings the magic to every meal. This season, Fresh & Finest® by Our Family® butters are here to help you turn up the flavor and turn on the holiday charm – one tasty pat at a time.
According to a nationwide survey conducted by Talker Research on behalf of SpartanNash, Americans agree: from sweet to savory, butter is the not-so-secret ingredient that transforms ordinary dishes into unforgettable favorites.
Ready to take your butter game from basic to legendary? With new custom butter flavors available in stores now, there’s never been a better time to butter boldly.
How Much Do Americans Love Butter?
A recent Talker Research survey of 2,000 Americans who celebrate winter holidays reveals just how essential butter is to our holiday traditions. The findings show that butter isn’t just a kitchen staple – it’s a holiday must-have. From last-minute grocery runs to passionate debates about butter etiquette, the data proves that butter truly makes everything better.
More Tasty Statistics
- 9% of Americans strongly agree that “adding a little bit more butter than is called for in a recipe takes the average dish to the next level.”
- 80% consider butter to be one of their baking and cooking “secret ingredients.”
- 57% always buy the same brand of butter if they can when grocery shopping.
- 24% consider themselves “definitely” a specialist or expert on what makes good, high-quality butter.
- 8% say buying high-quality butter is “very important” to them.
- 4% have made a butter board themselves (a food trend featuring a decorative spread of softened butter on a board).
- 3% keep their butter dish on the counter/table, while 67.7% keep it in the refrigerator.
- 4% would use their last stick of butter for a savory recipe, while 40.3% would use it for a sweet recipe.
- 1% have gone to the store just to buy butter (or sent someone else) during the holidays.
- 3% of Americans have borrowed butter from a neighbor during the holidays.
- 5% make 1-2 last-minute grocery store trips during a typical holiday season.
- 5% make 15 or more last-minute grocery store trips during the holidays.
- 3% have tried making their own butter at least once.
- 3% have tried/consumed a butter board someone else made.
- 2% say buying high-quality butter is “neither important nor unimportant.”
- 7% say they are “somewhat” a specialist or expert on butter quality.
- 13% of respondents say they have three or more butter dishes/crocks in use at home.
Find your local store
Get a taste of fall before anyone else – find a store near you!
Garlic Herb Butter
Flavorful and robust, great for meats, veggies or pasta
Cinnamon Butter
Warm and sweet, perfect for rolls, sweet potatoes or breakfast items
Truffle Butter
Rich and savory, ideal for steaks, mashed potatoes or gourmet dishes
Cowboy Butter
Bold and spicy, with hints of spice and citrus – great for grilling or dipping
