Effective date: 1/18/2023
This website is owned and operated by SpartanNash Company and its affiliates and subsidiaries (collectively, “SpartanNash”, “we” or “us”). This policy explains how we collect, use, share and protect the personal information that we collect through this website. We value the privacy of our website visitors and do not use or share your personally identifiable information with any organization outside of SpartanNash and its affiliates, except under the conditions noted below.
The website has two sections: A section that is available to the general public; and a section that is restricted to certain business partners, which we refer to as the Insite section of the website. While this policy applies generally to both parts of the website, please note that there are sections of this policy that apply only to the Insite section.
We value the privacy of our website visitors. We will only collect and use your information as explained in this policy. This section gives a brief overview of our data collection and use policies. Please click on the links below for a more detailed discussion of each topic. Please contact us at [email protected] or at 800-451-8500 if you have any questions.
We collect the following information:
- information that your browser routinely shares with websites.
- personal information that you provide us on a voluntary basis.
- if you use the mobile version of our website, it may use geographic information temporarily collected from your mobile device to find participating stores in your area.
We use the following types of tracking technology:
- cookies, web beacons and similar technology tracks movement across our website and keeps track of our registered users and their preferences.
- advertising services place ads on the internet for us, and they may use tracking technology. We do not share your personal information with these services.
We use and disclose the information we collect for the following purposes:
- to provide services or products that you request.
- to help us improve our website, understand our customers and their preferences, and to market our products and services.
- to our contractors who provide supporting services so that they can access information needed for such services, but only on terms consistent with this policy.
- to protect our business interests or the rights of others, when required by law, to cooperate with law enforcement, or in connection with the sale or merger of all or part of our business.
We use these commercially reasonable data security practices:
- if you make a purchase on our website, we use Transport Layer Security (TLS) to process your payment information and we store your personal information on firewall-protected servers.
- we limit access to your personal information to those who have legitimate need to use it.
Other details about our practices:
- Although we may have links to other websites, this policy applies only to the websites operated by SpartanNash.
- We use your personal information only for the purposes for which it is collected and consistent with this policy, and we retain your information as permitted by applicable law.
- You can update your online account information at any time.
- We do not intend to collect information from children under the age of 13.
- We may update this policy from time to time, but we will allow you to opt in to any material changes in how we use your personal information.
Information collected through our yes Program and Fresh Rewards Program:
if you participate in our yes Program or Fresh Rewards Program (collectively, the “Program”) or otherwise open a Program account, we will collect, use, and share certain information about you in accordance with our Program Rules. Except as otherwise indicated, this policy only applies to information we collect via our websites and not through the Program.
How we collect information
Information provided by your web browser
The public section of our website is primarily an information website that tells you about SpartanNash and our products and services. You do not need to provide any personal information if you simply want to browse the public section of our website and learn about our products and our services. Like many other websites, we may record information that your web browser routinely shares, such as your browser type, browser language, software and hardware attributes, the date and time of your visit, the website from which you came, the geographical location of the Internet Protocol address and the pages on this website that you visit. This will generally be anonymous data that we collect on an aggregate basis. We will not try to associate anonymous data with the personal information that you provide to us, except to investigate apparent fraud or a threat to our website, our business or our users.
Personal information that you provide
We may also collect personal information that you choose to provide to us on a voluntary basis. When we ask for your personal information, it is so that we can provide a product or service to you and communicate with you about those products and services. For example, if you want to apply for a job with SpartanNash or one of its affiliates, you can register and submit an application on this website. It will always be your choice whether to provide your personal information in order to take advantage of these features.
We may also offer certain social networking features on this website, such as the opportunity to post comments or opinions about our products and services. If you choose to submit your comments or opinions, keep in mind that these will be available to the general public and are not subject to any privacy.
The Insite section of the website is only available to our wholesale customers, vendors, brokers distributors and DSD vendors. In order to establish access to the Insite section, we require personal information associated with your account. This will generally include your name, the company that you work for and your contact information. In order to make purchases, SpartanNash may also need credit card or bank account information. If you are a registered Insite user, we may give you the opportunity to sign up to receive a newsletter or other materials about our products and services.
Additional information collected from mobile devices
We may also operate a version of this website specifically designed to work with mobile devices. The mobile website may include a feature that uses geographic location information provided by your mobile device to identify stores in your vicinity. We do not collect or store your geographic information except to temporarily provide this service.
Tracking on our own website
You can manage these cookies. For example, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. If you disable cookies, however, it may interfere with the functionality of our website and you may not be able to use all of the website’s features.
We may also use web beacons or similar technology to help us track the effectiveness of our communications. A web beacon (also known as an action tag, a clear gif or pixel tag) is a1x1 pixel image embedded in a website page used to transparently collect information. For example, we may use a web beacon to count the number of visits to the pages of our website. If you have signed up to receive any of our e-mail newsletters, we use similar technology to count how many recipients have opened the message and clicked on one of its links.
We may offer a version of this website specifically designed to work with a mobile device. If so, we may store information relevant to your use of the mobile website on your device’s local storage.
Tracking by advertising services
We contract with our business partner Google to serve ads on our website. Google uses DoubleClick cookies and web beacons to make our advertising more effective. Google may use such technology to serve ads based on your prior visit to our website and/or other websites on the Intranet. If you access this website using a mobile device, Google may use anonymous identifiers if the device does not accept cookies. We do not share your personal information with Google. You can learn more about how Google uses the DoubleClick cookies by visiting Google’s Policies & Principles. You may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting the ads preference manager.
What We Do With the information We Collect
We will generally use the information that we collect to help us operate this website, to provide requested services, to help us understand our customers and their preferences, and to market products and services to you in which we believe you may be interested. The following provides a more specific discussion of our uses and disclosures of the information that we collect.
Your contact information
When you provide us with your contact information, we will use that information to provide services related to this website. For example, if you submit a job application or register for an event on our careers website through this website, we will share that information with our Human Resources department, which will use the information to contact candidates for our open positions or other communications. If you submit your name and telephone number or e-mail address because you are interested in our products and services, someone in our sales department will contact you to follow up on your interest.
If you register on our careers website, we give you the option to add your e-mail address to one or more e-mail lists. You may change your preferences or opt out of all e-mails at any time by clicking on the “unsubscribe” link found at the bottom of each e-mail.
We maintain a database about our job applicants and website users that allows us to (i) analyze and monitor consumer and customer activity, (ii) promote and support our products and services, and (iii) develop a knowledge base regarding our website users and customers.
We may combine the individually identifiable information that we collect from this website with information collected through any other programs that we may run from time to time. For example, if you have signed up to receive e-mail messages regarding job opportunities, we may use information from the careers website to deliver company news updates tailored to your interests in SpartanNash.
If you use the Insite section of our website to order products, we will use the information that you submit to process your order, receive payment and ship your transaction. This may require us to share information with third parties, such as your financial institution, the company that processes our credit card transactions or an organization involved in shipping your order. We may also contact the registered users of the Insite section about important functionality changes to the website, new services and special offers.
The Insite section may include tools that you may find helpful. To use these tools, you may need to provide information about your business. The website will use your information to provide the service that the tool offers, for example to help you order products for your business.
Information shared with our service providers
Information shared with our business partners
We may share personal information with our business for marketing and other purposes as well as with any co-sponsor(s) of contests, sweepstakes, or other promotional activities. We may also share certain personal information about you with third parties in connection with the Program. For example, we may share certain information about you and the products you have purchased with our business partner, Oracle. See our Program Rules for additional information about how we use and share your information, as well as how to opt out of such sharing.
Statistical analyses of data
Business operations, law enforcement and legal actions
We may release your information without prior notice when we believe it is appropriate to prevent fraud; to comply with law or to cooperate with law enforcement activity or other governmental request; to respond to subpoenas, court orders or administrative agency requests for information; to enforce our policies; to protect the rights, property and safety of our business and of others; or when required or otherwise permitted by law. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our website for illegal reasons. If there is a sale or merger of the company, division or business unit that operates this website, we may also transfer the information we have collected in connection with such sale or merger.
We will use the information we collect to continuously improve our business and our website development. Your comments and suggestions about our website development are always appreciated. Please contact us at [email protected] or at 800-451-8500 if you have any comments or suggestions.
How We Protect Your Data
We use commercially reasonable means to protect the integrity of our website and limit access to your personal information. We limit access to your personal information to those who have a legitimate need to use the information. If you have set up a user name and profile, you should be sure to protect your user ID and password to prevent others from being able to access the website in your name. We cannot provide absolute assurances against, and will not be liable for, breaches of confidentiality due to system failures or unauthorized access by third parties.
Third Party Websites
We also maintain links to affiliated websites for our grocery store operations. Our grocery store websites have their own privacy policies, which are different than this one. Please refer to the privacy policies for our grocery store websites if you are interested in their privacy practices.
Your Rights and Choices
You are not required to provide all personal information identified in this policy to use our Site, participate on our Program, or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.
You may opt out of email notifications and marketing-related emails by changing the communication preferences in your account or contacting us as detailed at the end of this policy.
If you wish to opt out of the sharing of personal information in connection with the Program, you may either (i) call us at 888-880-9371 or (ii) discontinue your participation in the Program and close your account by making a request at any participating store’s Customer Service Counter or by calling us at 888-880-9371. Please note that opting out is not retroactive; it will only apply to your information going forward. For additional details about your rights under the Program, please review the Program Rules.
Alternately, you may at any time request that we delete/erase/remove your personal data by submitting such a request to [email protected] or at 800-451-8500. Doing so may require us to determine which accounts you may have with us and will require us to delete your user account(s). We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Data Integrity and Retention
We use the information that we collect about you only for the purposes for which it is collected and consistent with this policy. We keep information provided to us for as long as we believe necessary for our business purposes and as permitted by applicable law.
Changes to This Policy
Our business and the laws that regulate us change from time to time, and we reserve the right to change this policy. If we do change this policy, we will post the revised version on this website. If we propose to change our policy in a way that would permit us to make additional uses of the personal information that we had previously collected about you, we will obtain your affirmative, express consent before using your information in a materially different way.
While our website is available for all to come visit, you must be at least 13 years old to register on our website, to purchase products or participate in any of our contests. We will not knowingly collect information about children under the age of 13. If you are under the age of 13, please do not register as a user and do not submit your personal information. If you are a parent who believes that we have collected information about a child under age 13, please contact us at [email protected] or at 800-451-8500 with your child’s name and address, and we will be happy to delete the information we have about your child from our records and provide information in accordance with the Children’s Online Privacy Protection Act.
This Policy is an Agreement
Please contact us at [email protected] or at 800-451-8500 and let us know if you have any questions or comments about our policies or practices.