Our private brands


Our Family, our core brand, offers a wide range of high-quality products that are equal to or better than the national brands, and will give your customers the variety and value they want and deserve. Complementing this brand is a breadth of other brands, spanning from pet to baby to organic. Our suite of private brands — spearheaded by the Our Family brand — has been developed to meet your customers’ ever-changing needs.

Our Family

Quality since 1904

Developed more than 100 years ago, the Our Family brand label is one of the oldest and most well-established in the industry. The number one reason for the success and longevity of Our Family brand is “QUALITY”.

You can find Our Family brand products in nearly every aisle of the store, including grocery, frozen, dairy, meat, general merchandise and health and beauty care. In all, you could find as many as 1,700Our Family brand items in your favorite store, with consistent quality in each and every one of these areas, guaranteed.

At SpartanNash, we’re so sure you will be pleased with Our Family brand products that we back them with our Satisfaction Plus Guarantee! If you are not satisfied with any Our Family brand product, simply return it to the store where purchased. We will refund your money PLUS replace the item with a like item of the brand of your choice – FREE.

We also offer a way for you to support your community by purchasing Our Family products. Visit ourfamilyfoods.com/direct-your-labels today to learn more about our label redemption program that can help you earn money for your local school, church or nonprofit.

It’s one of the many ways we treat your family like Our Family.


Open Acres

Quality you can trust, fresh taste you love

With Open Acres, you’ll find products that have the taste, consistent quality and everyday value you want and deserve.  Open Acres has a wide variety of fresh, simple foods made with little to no processing and real ingredients you can trust. Open Acres can be found across your local grocery store, including bakery, deli, produce, meat and seafood. We know that you will find something for every appetite in your household – and with our 200% Freshness Guarantee – you can buy Open Acres brand products with complete confidence.


Good to Go!

Fresh from Open Acres

New from Open Acres, Good to Go! offers dozens of exciting new options for heat-and-eat meal solutions. From complete meals to side dishes and desserts, Good to Go! provides stress-free, high-quality options for you and your family, featuring trending flavors and comfort food favorites. Whether it’s ready to eat, ready to heat or interactive meal kits, Good to Go is your solution for today’s busy lifestyles.


@Ease

Be at ease – time’s on your side™.

@ease understands your busy lifestyle, which is why SpartanNash is proud to provide these delicious meals, snacks and sides in our grocery stores. With a variety of categories throughout the freezer section @ease products will help provide more time to spend with family. @ease products are made with quality ingredients at affordable prices to delight your family. We know your time is valuable, so start saving it with delicious and easy-to-prepare foods from @ease.


Full Circle Market

All-around goodness

At Full Circle Market, our mission has always been to offer the best food nature has to offer, making it easy to make better choices – just what you would expect from your own garden or from a farmers market.

SpartanNash is proud of the ingredients that Full Circle Market uses. The simpler the ingredients, the closer to nature they are. There’s not an item in the Full Circle brand portfolio that we at SpartanNash wouldn’t want for our own families – and each label includes easy-to-read icons to help you understand exactly what’s inside. All of Full Circle Markets organic foods and beverages now come in brown craft packaging, because Full Circle Market stands for better choices and affordable prices that are always in season.


PAWS Happy Life

Feed the love

Our mission at Paws Happy Life is to help maintain your pets’ health and well-being by offering affordable, quality food, treats, toys and accessories. And with high quality “Made in the USA” and “100% Complete and Balanced” benefits, you can feel confident you’re taking good care of your pet for a happy life.


Pure Harmony

Whole plate nutrition to let your pet(s) thrive

We know that you want to take care of your furry family member like you take care of yourself. SpartanNash is proud to offer Pure Harmony to your family. Pure Harmony is a high quality pet food brand that provides options for grain free food and offer meat, poultry or fish as the first ingredient. Pure Harmony is carefully blended with real, wholesome ingredients from a variety of food groups.

Pure Harmony has whole plate nutrition to let your pet(s) thrive. Not only does Pure Harmony offers food for your furry friend(s) but also yummy treats. Make sure to stop into your SpartanNash-supplied grocery store to pick up the best for your pet(s).


Stoked

Are you ready to get Stoked?

Stoked takes frozen pizza from ordinary to extraordinary! This is incredible, well-crafted, artisan pizza that will make you want to give boring frozen pizzas the cold shoulder.

Carefully made from the finest, freshest ingredients available, Stoked comes in a delectable variety of bold styles and flavors — the kind of variety you’re usually more likely to find in your favorite pizza place than in your local grocery store.


Tippy Toes

From tip to toe, choose Tippy Toes!

You want your little one to be happy and healthy. So do we. That’s why Tippy Toes has everything you’ll need to soothe, comfort and nurture your baby at every stage, beginning on day one.

With our wide assortment of baby food, cereal, formula and snacks, you can be sure your child will receive the proper nourishment and nutrients they need to grow up healthy and strong. Our diapers are designed for ultimate wetness protection and comfort with an extra soft, loving touch. To keep your baby safe and clean, Tippy Toes has a variety of wipes that are dermatologist-approved, hypoallergenic and alcohol free. We also have more than 20 varieties of bath and body care items, carefully formulated to gently clean and protect your baby’s delicate skin.

For a little extra Tippy Toes TLC, we offer more than 27 different accessories, from bowls to bottles and everything in between. Whatever you need to take care of your bundle of joy, Tippy Toes has you covered.


TopCare

Look better. Feel better.

From first-aid to vitamins, over-the-counter drugs to beauty care, TopCare has affordable products that are as effective as the big brands and available now at your favorite SpartanNash grocery store. Each product is laboratory tested to guarantee its highest quality, so you can get everything you need in one shopping trip and get home to focus on the important things – taking care of your family.


Valu Time

More value. More savings.

Shopping on a budget shouldn’t mean sacrificing. Valu Time delivers everyday affordability to help fill up your grocery cart. SpartanNash is proud to carry ValuTime in our stores. It’s ValuTimes mission to make taking care of your family just a little bit easier. ValuTime is here to meet your basic needs, with hundreds of items at low prices.