Our Private Brands

Our Family, our core brand, offers a wide range of high-quality products that are equal to or better than the national brands, and will give your customers the variety and value they want and deserve. Complementing this brand is a breadth of other brands, spanning from pet to baby to organic. Our suite of private brands spearheaded by the Our Family brand has been developed to meet your customers ever-changing needs.


Why b•leve?
  • b•leve is a line of hair, skin and body care products and beauty and bath accessories.
  • Contains natural ingredients and advanced formulations for a luxurious feel.
  • The brand targets families who are seeking high performance, convenient and affordable beauty solutions.

Full Circle

Eat Smart. Live Naturally.
  • Full Circle is the preferred “health & wellness” brand that consumers can trust to always be great tasting, 100% natural and/or organic and environmentally friendly.
  • Offers solutions to a growing niche market, for sales and profit enhancement.
  • Is your health and wellness natural/organic solution.
  • The consumer perceives Full Circle as a healthy, great tasting lifestyle solution.
  • Provides a more healthful eating and living experience for the entire family at an affordable price.

Open Acres

Quality you can trust, fresh taste you love

Open Acres is the largest brand spanning all Fresh categories: Bakery, Deli, Meat, Produce, and Seafood.

Open Acres offers fresh, quality, on trend products; appealing overall to the changing needs and wants of shoppers. What they’re in search of are healthier choices with simpler ingredients, little to no processing, and visually appealing packaging. Open Acres satisfies all those needs, offering quality in the perimeter at an affordable, everyday cost.

Shoppers interested in fresher foods now have a go-to brand that affords them everyday savings. Your store benefits by having a private label brand that drives sales in the Fresh category where shoppers are spending more dollars.

Our Family®

Quality since 1904

A household name since 1904, Our Family has earned the trust and loyalty of shoppers by offering an array of products that meet or exceed the national brands in quality and value.

Soon we’ll be bringing that same legendary quality and everyday value to the Michigan marketplace. Beginning this fall, Our Family products will be available to stores throughout Michigan, with all products available by early 2018.

With 2,000 items, the Our Family brand offers product solutions for nearly every category throughout the store, including Grocery, Frozen, Dairy, Seafood and General Merchandise. This wide range of products will give any store the depth and variety that will have customers returning time after time.

The Our Family brand also offers a way for you to engage with your communities through the Direct Your Labels program. Visit the Our Family website for more information.

Make Our Family a part of your family today!

PAWS Premium

Feed the love
  • For the pet owner looking to take care of their special family member, Paws provides a complete range of high quality pet food, treats, toys and accessories with quality as good as or better than national brands, at a better price.
  • Paws builds loyalty through differentiation, which is a benefit to the retailer.
  • The brand is to be perceived as the preferred pet solution alternative which provides total pet care without national brand prices.

Pure Harmony

Whole plate nutrition to let your pet(s) thrive

We know that you want to take care of your furry family member like you take care of yourself. SpartanNash is proud to offer Pure Harmony to your family. Pure Harmony is a high quality pet food brand that provides options for grain free food and offer meat, poultry or fish as the first ingredient. Pure Harmony is carefully blended with real, wholesome ingredients from a variety of food groups.

Pure Harmony, has whole plate nutrition to let your pet(s) thrive. Not only does Pure Harmony offers food for your furry friend(s) but also yummy treats. Make sure to stop into your SpartanNash-supplied grocery store to pick up the best for your pet(s).

Spartan Brand

Shop Smart. Buy Spartan.
  • Provides national brand equivalent or better quality product at a lower cost to consumers.
  • Generates enhanced margins while building loyalty and equity.
  • Spartan is a trusted brand with a time-honored tradition of quality and a double your money back satisfaction guarantee.
  • Spartan brand is the leader and drives the overall development of the portfolio. It is the most widely accepted brand and enjoys the most recognition with consumers.
  • In 2011, Spartan brand packaging began supporting the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute (FMI) and the Grocery Manufacturing Association (GMA). Spartan Stores placed the Facts Up Front nutrition icons on the front of products to highlight calories, saturated fat, sodium and sugar per serving, the daily value percentages for saturated fat and sodium, plus up to two icons showing “nutrients to be encouraged”, such as fiber, protein, calcium and vitamins.
  • Facts Up Front is designed to help busy consumers – especially parents – make informed decisions when they shop.


Look Better. Feel Better.
  • TopCare is trusted as the smarter HBC alternative to national brands and the brand provides a comprehensive range of products that meet national brand quality at a better price.
  • TopCare seasonal HBC promotional offerings allow you a turn-key merchandising solution.
    A benefit to the retailer includes enhanced margins and profitability while creating a point of difference for the consumer.

Valu Time

More Value. More Savings.
  • Valu Time offers a good quality product at the very best price in the store.
  • Valu Time provides the best defense against price competitors, protecting profitability and sales which is a benefit to the retailer.