Our Private Brands

SpartanNash offers a portfolio of best-quality private brand products to reach our diverse markets and a varied customer base. These brands add depth to product variety for your store. Our private label offering includes products of outstanding quality to build the reputation of your retail business; your consumers will perceive product superiority across all dimensions of visual appearance, taste, and packaging. We’ve achieved superior quality by seeking products with a significant advantage over traditional branded products.

Our products are continually recognized for excellence, SpartanNash has been recognized for award-winning private brand products. These awards underscore our continued commitment to provide you with quality products for your consumers.

We’ve developed a comprehensive private label brands program that creates the following competitive advantages for SpartanNash supplied grocery retailers:

  • Increased profitability
  • Differentiation from competitors
  • Consumer loyalty to exclusive brands

Please note: brand availability varies by region.

NEW! Open Acres

Open Acres is the largest brand spanning all Fresh categories: Bakery, Deli, Meat, Produce, and Seafood.

Open Acres offers fresh, quality, on trend products; appealing overall to the changing needs and wants of shoppers. What they’re in search of are healthier choices with simpler ingredients, little to no processing, and visually appealing packaging. Open Acres satisfies all those needs, offering quality in the perimeter at an affordable, everyday cost.

Shoppers interested in fresher foods now have a go-to brand that affords them everyday savings. Your store benefits by having a private label brand that drives sales in the Fresh category where shoppers are spending more dollars.


Why b•leve?
  • b•leve is a line of hair, skin and body care products and beauty and bath accessories.
  • Contains natural ingredients and advanced formulations for a luxurious feel.
  • The brand targets families who are seeking high performance, convenient and affordable beauty solutions.

Full Circle

Eat Smart. Live Naturally.
  • Full Circle is the preferred “health & wellness” brand that consumers can trust to always be great tasting, 100% natural and/or organic and environmentally friendly.
  • Offers solutions to a growing niche market, for sales and profit enhancement.
  • Is your health and wellness natural/organic solution.
  • The consumer perceives Full Circle as a healthy, great tasting lifestyle solution.
  • Provides a more healthful eating and living experience for the entire family at an affordable price.

me too!™

A conversational, innovative brand created to be engaging and to resonate with all generations of consumers. The brand is backed by a quality guarantee and items are typically the lowest price in each category. The brand is unique, builds relationships and reaches consumer needs by offering solutions, cooking resources, recipes, coupons and community involvement.

Nash Brothers Trading Company®

The tradition and heritage of the Nash Brothers

Trading Company dates back to 1885, when the Nash brothers began offering quality products at an affordable price. As consumers have become increasingly aware of ingredients in processed foods, there has been a growing focus on eating foods that are wholesome with simple, real ingredients. The Nash Brothers Trading Company brand, Inspired By Simpler Times, carries on the heritage of the company founders by offering consumers natural and organic products at an affordable price.

Our Family®

A household name since 1904, has earned the trust and loyalty of customers. Our Family® brand products meet or exceed all store and national brands in product quality. The brand spans categories including: Grocery, Frozen, Dairy, Meat (Sub brands: Seafood Sensations and Smokehouse), GM, and Health & Beauty Care.

PAWS Premium

Feed the Love
  • For the pet owner looking to take care of their special family member, Paws provides a complete range of high quality pet food, treats, toys and accessories with quality as good as or better than national brands, at a better price.
  • Paws builds loyalty through differentiation, which is a benefit to the retailer.
  • The brand is to be perceived as the preferred pet solution alternative which provides total pet care without national brand prices.

Spartan Brand

Shop Smart. Buy Spartan.
  • Provides national brand equivalent or better quality product at a lower cost to consumers.
  • Generates enhanced margins while building loyalty and equity.
  • Spartan is a trusted brand with a time-honored tradition of quality and a double your money back satisfaction guarantee.
  • Spartan brand is the leader and drives the overall development of the portfolio. It is the most widely accepted brand and enjoys the most recognition with consumers.
  • In 2011, Spartan brand packaging began supporting the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute (FMI) and the Grocery Manufacturing Association (GMA). Spartan Stores placed the Facts Up Front nutrition icons on the front of products to highlight calories, saturated fat, sodium and sugar per serving, the daily value percentages for saturated fat and sodium, plus up to two icons showing “nutrients to be encouraged”, such as fiber, protein, calcium and vitamins.
  • Facts Up Front is designed to help busy consumers – especially parents – make informed decisions when they shop.

Spartan Fresh Selections

Shop Smart. Buy Spartan.
  • Spartan Fresh Selections brand of products offer consistent freshness and quality and can be found in all fresh departments; meat, seafood, produce, deli and bakery.
  • The brand offers fresh and high quality products in highly relevant categories to enhance shopper loyalty, drive corporate equity and create differentiation from competition.


Look Better. Feel Better.
  • TopCare is trusted as the smarter HBC alternative to national brands and the brand provides a comprehensive range of products that meet national brand quality at a better price.
  • TopCare seasonal HBC promotional offerings allow you a turn-key merchandising solution.
    A benefit to the retailer includes enhanced margins and profitability while creating a point of difference for the consumer.

Valu Time

More Value. More Savings.
  • Valu Time offers a good quality product at the very best price in the store.
  • Valu Time provides the best defense against price competitors, protecting profitability and sales which is a benefit to the retailer.

World Classics

Where Flavor Tells the Story
  • This is a line of premium affordable, indulgent products. It offers high quality, unique and worldly items for consumers who enjoy interesting food experiences, flavors and meals to prepare at home.
  • This brand enhances the store brand image and deepens relationships with consumers.
  • The brand is perceived as unique and differentiating, while inspiring a taste for adventure.