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SpartanNash OwnBrands

Our Family, SpartanNash’s flagship brand, offers a wide range of high-quality products that are equal to or better than the national brands, and will give your customers the variety and value they want and deserve. Complementing this brand is a breadth of other OwnBrands, spanning from pet to baby to organic. The suite of SpartanNash OwnBrands — spearheaded by the Our Family brand — has been developed to meet your customers’ ever-changing needs.

Our Family Quality since 1904

Developed more than 115 years ago, the Our Family brand label is one of the oldest and most well-established in the industry. The number one reason for the success and longevity of Our Family brand is our commitment to keeping the customer first – listening, responding, performing.

You can find Our Family brand products in nearly every aisle of the store, including grocery, frozen, dairy, meat, deli, produce, bakery, general merchandise, and health and beauty care. In all, you can find more than 2,500 Our Family brand items in your favorite store, with consistent quality in every one of these areas, guaranteed.

Our Family also offers opportunities to support and improve your community through Our Family Cares. Visit today to learn more about how Our Family can help support your community through Our Family’s Direct Your Labels program, local sponsorships and more!

It’s one of the many ways we treat your family like Our Family.

Fresh & Finest by Our Family Fresh, new and handcrafted selections from the Our Family brand

Fresh & Finest by Our Family products deliver an elevated flavor experience through finely crafted artisan preparation and the finest quality ingredients. A blend of the traditional with a touch of contemporary, Fresh & Finest by Our Family offers flavor profiles to masterfully create recipes that you will be proud to serve on your family table for any occasion.

Find Fresh & Finest by Our Family in the fresh department of your local Our Family retailer today!

Finest Reserve by Our Family Every meal tells a story

Finest Reserve by Our Family embodies an elegant experience of expertly crafted foods made with passion and precision. Our recipes are designed to engage all of your senses with authentic flavors and a fresh take on traditional ingredients. Pair your next unforgettable moment with unforgettable flavors that are available in our premium chocolates, unique seasoning blends, and beyond.

Crav'n Flavor Big on flavor. Small on price.

Whether you’re browsing the frozen or the snack aisle, Crav’n Flavor is the brand to kick any craving you may be having. Irresistible, delicious and packed with flavor, Crav’n Flavor has a frozen appetizer, cracker or cookie for every snacking occasion. Whatever flavor you’re cravin’, Crav’n Flavor has your back with just the right snack that’s big on taste, small on price.

Full Circle Market All-around goodness

At Full Circle Market, our mission has always been to offer the best food nature has to offer, making it easy to make better choices – just what you would expect from your own garden or from a farmers market.

SpartanNash is proud of the ingredients that Full Circle Market uses. The simpler the ingredients, the closer to nature they are. There’s not an item in the Full Circle brand portfolio that we at SpartanNash wouldn’t want for our own families – and each label includes easy-to-read icons to help you understand exactly what’s inside. All of Full Circle Markets organic foods and beverages now come in brown craft packaging, because Full Circle Market stands for better choices and affordable prices that are always in season.

PAWS Happy Life Feed the love

Our mission at Paws Happy Life is to help maintain your pets’ health and well-being by offering affordable, quality food, treats, toys and accessories. And with high quality “Made in the USA” and “100% Complete and Balanced” benefits, you can feel confident you’re taking good care of your pet for a happy life.

Pure Harmony Whole plate nutrition to let your pet(s) thrive

We know that you want to take care of your furry family member like you take care of yourself. SpartanNash is proud to offer Pure Harmony to your family. Pure Harmony is a high quality pet food brand that provides options for grain free food and offer meat, poultry or fish as the first ingredient. Pure Harmony is carefully blended with real, wholesome ingredients from a variety of food groups.

Pure Harmony has whole plate nutrition to let your pet(s) thrive. Not only does Pure Harmony offers food for your furry friend(s) but also yummy treats. Make sure to stop into your SpartanNash-supplied grocery store to pick up the best for your pet(s).

Simply Done Be simply done with those household tasks

Simply Done is your new go-to brand for everything you do. Simply Done has products that span across a variety of categories. From paper products for family picnics to cleaning supplies for any chore, Simply Done helps you be ready for life.

That's Smart! Everyday low prices for everyday needs.

The mission of That’s Smart! is to provide your family with the essential products that meet your everyday, basic needs at an everyday, low price on the shelf. Low prices don’t mean low quality when you’re filling your grocery cart with That’s Smart!

Tippy Toes From tip to toe, choose Tippy Toes!

You want your little one to be happy and healthy. So do we. That’s why Tippy Toes has everything you’ll need to soothe, comfort and nurture your baby at every stage, beginning on day one.

With our wide assortment of baby food, cereal, formula and snacks, you can be sure your child will receive the proper nourishment and nutrients they need to grow up healthy and strong. Our diapers are designed for ultimate wetness protection and comfort with an extra soft, loving touch. To keep your baby safe and clean, Tippy Toes has a variety of wipes that are dermatologist-approved, hypoallergenic and alcohol free. We also have more than 20 varieties of bath and body care items, carefully formulated to gently clean and protect your baby’s delicate skin.

For a little extra Tippy Toes TLC, we offer more than 27 different accessories, from bowls to bottles and everything in between. Whatever you need to take care of your bundle of joy, Tippy Toes has you covered.

TopCare Look better. Feel better.

From first-aid to vitamins, over-the-counter drugs to beauty care, TopCare has affordable products that are as effective as the big brands and available now at your favorite SpartanNash grocery store. Each product is laboratory tested to guarantee its highest quality, so you can get everything you need in one shopping trip and get home to focus on the important things – taking care of your family.

Wide Awake Coffee Co.

Let Wide Awake Coffee Co.’s® coffees and coffee creamers awaken your senses. With as many varieties as the animal kingdom itself, we have a flavor for every coffee drinker. Add some perk to your caffeine routine with our distinctive flavor and quality, one cup at a time.