SpartanNash leading major food retailer to offer SNAP customers easier, affordable access to healthy fruits, vegetables
Administered by Fair Food Network and offered at 46 SpartanNash corporate-owned stores throughout Michigan, the Double Up Food Bucks produce incentive program is a national model for healthy food initiatives with support from federal, state and private sources.
The Double Up Food Bucks program enables Supplemental Nutrition Assistance Program (SNAP) participants to earn free produce when they buy fresh fruits and vegetables with their SNAP benefit at participating retailers.
In partnership with Fair Food Network, SpartanNash has offered the Double Up program at select Family Fare stores since 2014, expanding the program to VG’s and ValuLand for the first time in 2017. In total, 46 SpartanNash corporate-owned stores in Michigan participate in Double Up Food Bucks (see below for full list of participating stores), making it easier than ever for SNAP store guests to take advantage of the program – and double their buying power when it comes to fresh fruits and vegetables.
For each dollar of fresh produce SNAP customers purchase using their EBT Bridge Card and yes account at participating Family Fare and VG’s locations, an equivalent amount of dollars will be earned and placed on their yes account for a future purchase, up to $20 per day. Shoppers can then redeem the dollars for free fruits and vegetables. Currently, the $20 maximum has been increased to $50 per day in earnings, per Fair Food Network’s approval. The $50 maximum will be in effect until further notice from Fair Food Network.
*At ValuLand stores, which do not have the yes card, every time a SNAP customer purchases fresh fruits and vegetables using an EBT Bridge Card, the customer will get half of the produce for free, up to $50 per day.
SpartanNash is the largest grocery retailer to offer the program in Michigan, investing in the technology to easily activate the program with customers’ yes accounts. The Double Up Food Bucks program exemplifies the company’s commitment to corporate responsibility by providing SNAP customers with easier and more affordable access to healthy produce as well as supporting our local communities and Michigan farmers.
Double Up is available in more than 150 farmers markets, farm stands and other retailer outlets, as well as more than 100 full-service grocery stores, including many SpartanNash independent customers.
Want a chart showing which fruits and vegetables are available in Michigan during which months? Want more information on how to store, prepare, cook or preserve Michigan’s great fruits and vegetables? Check out MSU Extension’s Michigan Availability Guide and Michigan Fresh Fact Sheets.