FOR IMMEDIATE RELEASE
Thursday, Nov. 21, 2019
Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830
Shoppers can now join the ‘Fast Lane’ for added convenience, seamless online grocery shopping at West Fargo Family Fare
Orders available for curbside pickup in just two hours
GRAND RAPIDS, Mich. – For families on the go or anyone short on time and looking for quality and convenience, SpartanNash and its Family Fare in West Fargo, N.D. are excited to announce the launch of Fast Lane – the company’s click-and-collect program that provides a seamless online grocery shopping experience.
Family Fare store guests can now join the Fast Lane by easily ordering their groceries online at shopthefastlane.com and picking them up curbside at the store, located at 1100 13th Ave. East in West Fargo.
All orders placed before 5:30 p.m. will be available for same-day pickup, with orders available in just two hours.
“Fast Lane is part of Family Fare’s commitment to providing our store guests with what they want, when they want it – fast and friendly, whether they’re in the store or want to pick up their groceries curbside,” SpartanNash Senior Vice President and General Manager, corporate retail Tom Swanson said. “Fast Lane’s click-and-collect experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”
To celebrate the launch of the click-and-collect experience at the West Fargo Family Fare, SpartanNash is waiving the pick fee for customers’ first three Fast Lane orders using the code “FASTLANE.”
Fast Lane orders are shopped by personal shoppers – who are also SpartanNash associates – and who focus on selecting fresh, quality items from each aisle of the store. Store guests can also include notes for Fast Lane shoppers to follow, allowing them to request specific items, such as the number and ripeness of bananas and the thickness of their favorite proteins from the deli.
Store guests with yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane account, making it even easier to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.
“Our goal is always to find ways to better serve our customers, both in-store and online, and Fast Lane ensures our customers get the biggest bang for their buck,” Swanson said. “Customers are looking for quality, convenience and savings, and Fast Lane gives them all three.”
Annual and monthly Fast Lane memberships are also available to provide Fast Lane shoppers with additional savings.
The launch of Fast Lane at the West Fargo store is part of SpartanNash’s ongoing commitment to meeting and exceeding the needs of store guests in the Fargo community. Last week, the company celebrated the grand opening of its Fargo Produce Distribution Center – an 80,000-square-foot facility solely dedicated to produce and floral distribution in order to provide the freshest and highest quality offerings available. SpartanNash invested nearly $10 million and created 30 jobs in the Fargo Produce DC, including specialized warehouse teams, dedicated quality control associates and a banana ripening lead.
Currently, 69 SpartanNash stores in Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin offer Fast Lane as a convenient online shopping option for Family Fare, D&W Fresh Market, Family Fresh Market, VG’s Grocery and Dan’s Supermarket store guests.
About SpartanNashSpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to a diverse group of independent and chain retailers, its corporate-owned retail stores and U.S. military commissaries and exchanges; as well as premier fresh produce distribution and fresh food processing. SpartanNash serves customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain, Djibouti and Egypt. SpartanNash currently operates 157 supermarkets, primarily under the banners of Family Fare, Martin’s Super Markets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.