SpartanNash stores introduce Kids Crew to help kids make healthy choices for their active lifestyles

Monday, March 4, 2019

Meredith Gremel, Vice President, Corporate Affairs & Communications, 616-878-2830


Kids Crew includes online resources, fresh fruit for kids and free supermarket tours at Family Fare, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market stores in six states

GRAND RAPIDS, Mich. – To encourage healthy eating choices for children and reinforce its commitment to health and wellness in every aisle of its retail stores, SpartanNash today introduced its new Kids Crew program. Kids Crew is designed to help kids and parents make healthy choices for their active lifestyles by providing in-store activities; Free Fresh Fruit for Kids including apples, banana and clementines; and online resources.

photo of kids hands with nutritious food and Kids Crew logoThe goal of Kids Crew is to introduce store guests to healthy foods at a young age and encourage kids to learn and discover as they grocery shop and cook meals at home.

“Kids Crew is another way our stores can connect with the communities where they are located and where our associates live and work,” SpartanNash Senior Vice President and General Manager, Corporate Retail Tom Swanson said. “Not only does Kids Crew support our other in-store health and wellness efforts, but it helps kids understand the important role food plays in their everyday lives.”

Kids Crew is available at Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market stores in Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin.

As a part of the Kids Crew program, SpartanNash has also teamed up with Field Trip Factory to offer supermarket tours for pre-K through sixth grade and special needs classes. Classes of between eight and 30 kids can take part in these Kids Crew supermarket tours.

“We’re excited to launch our Kids Crew program and offer store tours through our partnership with Field Trip Factory,” SpartanNash Vice President, Marketing Brian Holt said. “We look forward to working with school groups in our local communities and growing our relationships with them by making it easier than ever to schedule tours in our stores and learn the basics of healthy eating.”

Tours last approximately one hour and students will learn about MyPlate, healthy food choices, portion size and more, with special behind-the-scenes tours of their local supermarket.

To book a tour at a participating location and access available Kids Crew resources, visit:

Kids Crew is part of SpartanNash’s “Living Well” initiatives, which also include an ever-growing assortment of organic offerings, free and reduced-cost prescriptions at their pharmacies, kids programming and Regional Wellness Specialists who serve company-owned retail stores and communities in Wisconsin, Minnesota, Michigan and the greater Omaha, Neb. area.

Wellness Specialists work with community partners to raise awareness about programs such as Kids Crew and provide resources about nutrition and optimal food choices through in-store wellness activities like grocery store tours, cooking classes and healthy food sampling.


About SpartanNash

SpartanNash (Nasdaq: SPTN) is a Fortune 400 company whose core businesses include distributing grocery products to a diverse group of independent and chain retailers, its corporate-owned retail stores and U.S. military commissaries and exchanges; as well as premier fresh produce distribution and fresh food processing. SpartanNash serves customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Bahrain, Djibouti and Egypt. SpartanNash currently operates 159 supermarkets, primarily under the banners of Family Fare Supermarkets, Martin’s Super Markets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.